This is one of the first questions we received after launching Adyeet (facebook post promotion tool).
Well, it depends on what you’re trying to achieve. Sometimes it is, sometimes it isn’t. Here we’ll list two goals that may benefit from specific kinds of Facebook post boosts.
Staying on top of mind to your customers
If you want to make sure that your customers and/or website visitors don’t forget about you, but you also don’t want them to see the same banner over and over again, then targeting them with your posts might be one of the best ways how to do it.
You can achieve this by creating custom audiences (using the “Audiences” option of your Facebook ad manager) of your customers and/or website visitors and selecting them as a target audience when boosting your posts. In Adyeet’s campaign creation flow you’ll see option to select these audiences right below the demographic settings. Simple, easy and you can just keep on posting and be sure that you are reaching the people that matter to you most.
Selling stuff with boosted posts
This is a tricky one – usually Facebook posts don’t come to mind if you’re thinking about sales campaigns, but there is a workaraund. Probably in between of your posts you sometimes post new products and/or audience favourites as link posts on your page.
Wouldn’t it be nice if you could create a campaign that promotes only those product link posts and no others? Yes, you probably already feel where we’re going with this – you can. 🙂
Just head down to Promotion criteria and add your domain or even product url in the box that is marked at “Post’s link title or URL should contain”.
For example, if your products are located in addresses like this – example.com/product/awesome-t-shirt/, you can add example.com/product as a criteria and only your products will be promoted in this campaign.